Office of Global Communications
President Announces Office of Global Communications
Communicating America's policies to an international audience is important in times of peace as well as times of war. From John Adams to Franklin Roosevelt, U.S. Presidents have recognized the need to promote America's interests to the world.
President Bush has established the Office of Global Communications to provide strategic direction and themes to U.S. Government agencies that deliver messages about the United States to people around the world.
National Strategy and Coordination
The OGC will work with U.S. agencies and departments, international allies and private entities to develop and implement strategies for communicating truthful, accurate and effective messages about the United States, the American people and their government.
The OGC will develop a national strategy and coordinate efforts to:
The strategy will be devised to obtain maximum results in areas of the world deemed high priorities by the Administration, engage private American citizens and groups in the United States and overseas in disseminating these messages, and recognize and capitalize on new and developing media and technology.
- promote America's interests;
- prevent misundertsanding and aggression;
- build support for and among the United States' coalition partners; and
- inform and persuade international audiences.
Directed by the Deputy Assistant to the President for Global Communications, the OGC will assess federal public diplomacy and global communications programs and efforts to:
The OGC will prepare, deploy, and oversee teams of communicators to be placed temporarily within areas of high global interest and media attention. Each such Information Center will ensure that United States government information is rapidly provided in these remote and/or distant locations, consistent with the President's announced policies and the Administration's global strategic objectives. More about the President's Directive.
- evaluate results and recommend changes;
- ensure proper coordination between agencies;
- integrate the strategic themes of the Administration into such programs and efforts; and
- avoid and prevent duplication or redundancy in such programs and efforts.