President Bush understands the importance of conveying America's message to the world. The Office of Global Communications (OGC) was formed in 2002 to coordinate strategic communications overseas that integrate the President's themes and truthfully depict America and Administration policies. Since better coordination of our international communications helps convey the truth about America and the goals we share with people everywhere, the President authorized OGC by Executive Order to communicate American policies and values -- with greater clarity and through dialogue with emerging voices around the globe.
The Office of Global Communications
OGC advises the President and his key representatives on the strategic direction
and themes that the United States Government uses to reach foreign audiences. The
Office assists in the development of communications that disseminate truthful,
accurate, and effective messages about the American people and their government.
With State Department Public Diplomacy and Public Affairs remaining at the
frontlines of international communications, Global Communications coordinates the
work of many agencies and Americans to convey a few simple but powerful messages.
These messages are intended to prevent misunderstanding and conflict, build support
for and among United States coalition partners, and better inform international
Countering propaganda and disinformation is an important role for the OGC. In
January 2003, OGC produced
Apparatus of Lies,
a collection on the use of propaganda by Saddam Hussein and his regime. This
volume was written to counter misinformation about America, the coalition, and
Western intentions in Iraq. This collection helped undermine the use of
these distortions during the liberation of Iraq.
In addition, Global Communications helps our government inform audiences about
positive news stories . Iraqi children, the women of Afghanistan, the President's
HIV/AIDS initiative and Millennium Challenge Account, and freedom in Iraq.
Other efforts include telling the stories of
and brutality in Saddam's Iraq and
updates on the liberation of the Iraqi people.
OGC works closely with the communications office
of the Assistant to the President for National Security Affairs and coordinates with
public affairs operations at the State and Defense departments, USAID, Justice and
Treasury departments, the U.S. military, and America's coalition partners.
America's Message to the World
"This is America's agenda in the world. From the defeat of terror, to the
alleviation of disease and hunger, to the spread of human liberty, we welcome and we
need the help, advice and wisdom of friends and allies."
-- President George W. Bush, May 31, 2003
The Office assists the President in communicating his message to the world -- dignity,
peace and freedom for all people, everywhere. The "non-negotiable demands of human
dignity" and the National Security Strategy's
focus on peace and freedom are US Government policy, but they are also universal
aspirations. As such, they provide a framework for more listening and greater dialogue
around the globe, and a framework in which OGC coordinates initiatives on behalf of
As the President says, we value the dignity of all human life. Family, learning and
generosity, both here at home and around the world, are central to prosperity and peace
Meanwhile, for security's sake, we seek to defend, preserve and extend the peace. The
President's strategy makes clear that peace is defended by fighting terror and tyranny.
Peace is preserved with good relations among great powers. And peace is extended by
encouraging free and open societies.
And America must always stand for freedom. As the President plainly states, freedom is
God's gift to every single person. Freedom is also the one true model for national
success. Different circumstances require different methods -- we help societies so they
can choose for themselves the rewards of political and economic freedom.
The President's Initiatives
The President understands that reaching global audiences -- especially people who are
open to the truth but unsure or critical of some aspects of America -- will take many
years, but we must begin to make a difference now.
OGC coordination efforts focus on 1) daily messages, 2) communications planning, and
3) long-term strategy.
OGC produces The Global Messenger, a one-page fact sheet sent world-wide
to disseminate key points and daily activities on global issues. OGC leads a daily
conference call of Administration leaders to coordinate near-term and mid-range
communications planning. The office also works closely with the State and Defense
Departments to ensure rapid response to allegations and rumors in the war on terror,
Iraq, Afghanistan, the Road Map, HIV/AIDS, and the Millennium Challenge Account.
OGC helps develop and coordinate mid-range themes and events to support Presidential
initiatives, such as his drive for Congressional and U.N. support for disarming Saddam Hussein.
OGC has coordinated efforts to reveal the disinformation and propaganda of the Iraqi regime.
Working closely with the Pentagon and all relevant agencies, OGC facilitates and coordinates
the organization of teams of communicators to be sent proactively to foreign or domestic areas
of high global interest and media attention. For example, one such team was stationed in Doha,
Qatar during the liberation of Iraq and moved to Baghdad after, and another group worked with
the international media in Kabul, Afghanistan for the Loya Jirga. These efforts underscore the
ongoing US and coalition commitments to fostering freedom and the non-negotiable demands of
OGC coordinates government-wide efforts to convey America's message to the world by improving
communications about US humanitarian and pro-democracy efforts. Drawing on the President's
outreach to Arab and Muslim audiences, OGC is working closely with the State Department to
increase our interaction with existing pan-Arab news media. Also, the Office is encouraging efforts
to reach Muslim audiences directly via US-supported broadcasting, exchanges, and new products.